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Free Social Media Campaign ROI Calculator
Use campaign totals to calculate return on investment, return on ad spend, cost per lead and customer acquisition cost.
How to use the Campaign ROI Calculator
Calculate campaign ROI, return on ad spend, cost per lead and customer acquisition cost from your own totals. Use a consistent reporting period and attribution method when comparing campaigns.
- 01
Enter campaign spend and attributed revenue for the same period.
- 02
Add lead and customer totals when they are available.
- 03
Use the results to compare campaigns measured with the same definitions.
What this free tool helps you do
- ✓ Calculate four common campaign metrics together.
- ✓ See the formula behind every result.
- ✓ Keep financial totals inside your browser.
Campaign ROI Calculator FAQ
What is the difference between ROI and ROAS?+
ROAS divides attributed revenue by campaign spend. ROI subtracts spend from attributed revenue before dividing by spend.
What happens if I do not have lead or customer totals?+
Leave those fields empty. The calculator will still show metrics that can be calculated from spend and revenue.
Is this financial or accounting advice?+
No. It is a basic planning calculator. Use your approved reporting and accounting methods for formal business decisions.